Inspired by Supernormal Stimuli by Deirdre Barrett buy it here:
https://smile.amazon.com/Supernormal-Stimuli-Overran-Evolutionary-Purpose/dp/039306848X/ref=sr_1_1?ie=UTF8&qid=1496907349&sr=8-1&keywords=supernormal+stimuli
About the Podcast
'Larrikin' is an Australian-English word for someone who goes against the grain and sees the world differently. These fresh eyes allow you to approach a problem with ingenuity. And that ingenuity breeds people we call 'trailblazers.'
This is a podcast about such people and ideas.